Commercial / 2024
The Little Things
Client
The Little Things
Scope
Creative Direction, 3D Motion, Audio, Compositing, Editing
Collaborators
RAW x Ade Ayoade
Tools
Unreal Engine, After Effects, Marvelous Designer, C4D, Substance Painter
TAGS
Music Video, AI, Green Screen, Animation, Comp, Unreal Engine, After Effects, Nuke
PROJECT SUMMARY
RAW x The Little Things. Creative direction and production studio for the development of a 3D commercial promoting their VR service, which helps clients visualize projects before construction. The film takes viewers on a first-person journey through a black void that gradually fills with simplified architectural forms and virtual inhabitants. As these digital characters move toward a glowing portal to contribute their data, the fragmented elements converge into a cohesive design nestled within an urban setting—symbolizing the transition from concept to built reality.
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CREDITS
Direction - Luis Garcia Grech
Creative Direction - Orin Torati
SFX - Juan Andres Ceballos
Editing - RAWx
Animation Studio - RAWx
CG artists - Santiago Ceballos, Luis Garcia Grech, Orin Torati
Voice Actress - Bridget Murray