Commercial / 2023
Allegiant Airlines
Client
Allegiant Airlines, Visa
Scope
Virtual Production, 3D Motion, Animation, Environments
Collaborators
RAW x Havoc Entertainment, R&R PArtners
Tools
Unreal Engine, Blender, Maya, Substance Painter
TAGS
Commercial, Virtual Production, Live Acion, Real-time
PROJECT SUMMARY
RAWx teamed up with Havoc Content and R&R Partners to create Windows into My World, Walk in These Boots, and Small Town—a three-part commercial series for Allegiant Airlines featuring award-winning singer and actress Carrie Underwood. Premiering during the 2024 Super Bowl, the campaign takes viewers on a visually rich journey through nine custom-designed worlds—from Nashville to Checotah, OK—each representing a different chapter of Carrie’s life. Built entirely in Unreal Engine using virtual production workflows, the series showcases RAWx’s ability to craft immersive, emotionally resonant environments at high speed and scale.
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CREDITS
Director - Santiago Salviche
DP - Rob Witt
Production - Havoc Content, R&R Partners
Executive Producer - Leslie Harro
AD - Marcus Scigliano
Production Designer - Jace Ford
Line producer - Kathleen Corleone
Editor - Kevin Schowengerdt
Color - Bryan Smaller, Company3
Beauty - Method Studios
Virtual Studio - VU Network Las Vegas
Havoc Creative Director - Robin Barrow
Unreal Engine Leads - Orin Torati, Luis Garcia Grech
BTS - Anthony James, Martino Guadalupe
Reps - Deirdre Rymer, Lisa Gimenez