Film / 2023
PostPostPost
Client
POSTPOSTPOST
Scope
VFX, Compositing, 3D Motion, Animation
Collaborators
RAW x Breanna Browning
Tools
After Effects, Blender, Maya, Unreal Engine, Nuke, 3DEqualizer
TAGS
Commercial, Live Action, 3D, Animation, VFX, Compositing
PROJECT SUMMARY
Happy Medium is a live-action and 3D commercial produced and designed by RAWx for @hppymdm, brought to life through a traditional VFX pipeline. Created in collaboration with artist Breanna Browning, CommunityMade LA, and ByBorre textiles, the piece invites viewers into a surreal, euphoric world where high-performance footwear is built sustainably by artists for artists. Blending experimental fashion, material innovation, and storytelling, Happy Medium offers a glimpse into a bold new certainty for the future of wearables.
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CREDITS
Director - Elwan Al Hassan
Executive Producer - Liam Young
3D Artists - Luis Garcia Grech, Orin Torati, Santiago Ceballos, Dana Shaviv
Editor - Elwan Al Hassan
Animation Studio - RAWx