Commercial / 2023
Happy Medium
Client
Happy Medium
Scope
VFX, Compositing, 3D Motion, Photogrammetry
Collaborators
RAW x Breanna Browning
Tools
After Effects, Blender, Maya, Nuke
TAGS
Commercial, Live Action, 3D, Animation, VFX, Compositing
PROJECT SUMMARY
Happy Medium is a live-action and 3D commercial produced and designed by RAWx for @hppymdm, brought to life through a traditional VFX pipeline. Created in collaboration with artist Breanna Browning, CommunityMade LA, and ByBorre textiles, the piece invites viewers into a surreal, euphoric world where high-performance footwear is built sustainably by artists for artists. Blending experimental fashion, material innovation, and storytelling, Happy Medium offers a glimpse into a bold new certainty for the future of wearables.
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CREDITS
Creative Studio - RAWx
Creative Director - Breanna Browning
Producer - RAWx
Executive Producer - Breanna Browning
Director - Breanna Browning
DOP - Geffen Schichor
CG Artist - RAWx, Santiago Ceballos, Luis Garcia Grech, Orin Torati