Commercial / 2023

Happy Medium


Client

Happy Medium

Scope

VFX, Compositing, 3D Motion, Photogrammetry

Collaborators

RAW x Breanna Browning

Tools

After Effects, Blender, Maya, Nuke

Tags

Commercial, Live Action, 3D, Animation, VFX, Compositing

Project Summary

Happy Medium is a live-action and 3D commercial produced and designed by RAWx for @hppymdm, brought to life through a traditional VFX pipeline. Created with artist Breanna Browning, CommunityMade LA, and ByBorre textiles, the film enters a surreal, euphoric world where high-performance footwear is made sustainably by artists, for artists. Blending experimental fashion, material innovation, and visual storytelling, it offers a glimpse into a bold future for wearables.

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Credits

        Creative Studio - RAWx
        Creative Director - Breanna Browning
        Producer - RAWx
        Executive Producer - Breanna Browning
        Director - Breanna Browning
        DOP - Geffen Schichor
        CG Artist - RAWx, Santiago Ceballos, Luis Garcia Grech, Orin Torati