Commercial, Virtual Production, Live Action, Real-Time, Unreal Engine, Environment Design

RAWx partnered with Havoc Content and R&R Partners to create “Windows into My World,” “Walk in These Boots,” and “Small Town”—a three-part Allegiant Airlines campaign starring award-winning singer and actress Carrie Underwood. Premiering during the 2024 Super Bowl, the series travels through nine custom-designed worlds, from Nashville to Checotah, Oklahoma, with each environment representing a different chapter of Carrie’s life. Built entirely in Unreal Engine through virtual-production workflows, the campaign blends speed, scale, and emotionally resonant worldbuilding.