RAW x SMALL TOWN                                            

directed by                                      SANTIAGO SALVICHE

produced by                                    HAVOC CONTENT

executive producer                         LESLIE HARRO

cinematography by                         ROB WITT

assistant director                             MARCUS SCIGLIANO

production designer                       JACE FORD

line producer                                   KATHLEEN HANDWERK

editing by                                         KEVIN SCHOWENGERDT

coloring by                                       BRYAN SMALLER

coloring by                                       COMPANY 3

beauty by                                         METHOD STUDIOS

virtual studio                                     Vū NETWORK

havoc creative director                    ROBIN BARROW

unreal engine design by                  ORIN TORATI (RAW)

unreal engine design by                  LUIS GARCIA GRECH (RAW)

bts                                                     @eyesqueeze @martino.guadalupe

reps                                                   @deirdrerymer @lisag_reps

Small Town is one of our latest campaigns for Allegiant Air and Visa. We designed nine custom worlds in Unreal Engine, from Nashville to Checotah, OK. The mission was to craft an immersive visual narrative across unique locations in record time, embracing the power of virtual production. Thanks to the vision and strategy of our friends at Havoc Content and R&R Partners, and the amazing support from Allegiant Air, we created an incredible campaign with award-winning singer & actress Carrie Underwood, embarking on a captivating journey, representing a different walk of her life. Walk in These Boots is airing for the first time during prime time at the 2024 Super Bowl!!

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